Counting Beans

Coca Cola acquired Unilever’s AdeS soy-based beverage business in June 2016. AdeS is the leading soy-based beverage brand in Latin America. During the acquisition, Coca Cola exercised its option to expand into the soy beverage segment, which is expected to grow in the future. Coca Cola invested in AdeS not only for its current line-up of products but its expertise in the soy market industry. With this investment, Coca Cola will be able to launch new soy beverages in the future, creating more value for the company. Coca Cola’s acquisition of AdeS also demonstrates their desire to diversify into healthy products in order to create flexibility in their product offering as sales of carbonated beverages decline.