Counting Beans

Coca-Cola’s marketing strategy is built on the strategy of product differentiation. Coca-Cola markets the taste of its product over its competitor - Coca-Cola versus Pepsi and Diet Coke versus Diet Pepsi. The strategy has been extremely successful, with consumers typically having a favorite brand that they are loyal to. Coca-Cola has continued with this strategy through their new marketing campaign: Taste the Feeling (see ads in the photo gallery). So what’s your choice, Coca-Cola or Pepsi?