Counting Beans

One way Coca-Cola has neutralized the treat of entry into the is to fill almost all entry points, this is particularly evident in the carbonated soft drink market, with Coca-Cola offering every flavor combination imaginable. Coca-Cola also neutralized the threat of rivals with product differentiation, emphasizing their unique taste in their products. This strategy has also neutralized the threat of buyers by making their product unique, in other words, Coca-Cola classic has a unique taste o...

Coca Cola operates in the non-alcoholic beverage industry. This industry is an oligopoly because there are a small number of competing firms and costly entry and exit. Coca Cola, PepsiCo, and Dr. Pepper Snapple Group make up the majority of the market. Both Coca Cola and PepsiCo spend a significant amount of money on advertising cost, making it hard for new brands to break into the market. The non-alcoholic beverage industry uses product differentiation as a barrier to entry. Consumers h...

Coca Cola has maintained a competitive advantage by keeping costs low. Even though their rival Pepsi has higher sales volume, Coca Cola has been more profitable. Coca Cola brings economic value to the customer by bringing a quality product to the consumer at a competitive market price while bringing higher returns to their shareholders. Coca Cola has kept cost low by working with their supply chain to continually negotiate better prices and terms. They have focused on implementing technol...